So lately I have been working closely with a News Media site which is just about to launch in 2 weeks.
I have been contracted to work with their marketing team so we can drive massive amounts of traffic to their website during the launch period and there after.
Because they are trying to build a “proper brand” it is my job to keep the marketing of the site as “white hat” as possible.
I have been doing research for the past 3 weeks on how the most successful media websites drive traffic to their stories and site.
So how do they drive their traffic?
- Type in traffic
- Google news
- RSS feeds
- Favorites
- Google type in traffic
- Twitter
- Email News letters
- Digg
- Mixx
- Reddit
- Other social bookmarking sites
- Link backs from authority blogs
- Google ad words
- Yahoo SEM
- Widgets
- Mobile
The new thing which seems to work really well is the twitter effect. If there is breaking news the media websites link their stories from their twitter account and this would drive a lot of traffic to that specific article.
The next thing which works well is the Google news. This has been around for a while and it drives up to 40% of traffic for some websites.
The other good idea is to link your top stories from Google ad words which a small budget. $100 could drive up to 2000 unique visitors to your site. In return you would hope they browse other stories and sign up as members etc.
Widgets have been gaining a lot of momentum as well in the past year. Building a widget with the RSS feeds in showing the top story definitely works. It will require the right audience for it though or you will need to market it to your audience in the right way.
Social book marking effect is another awesome way to get drive large amounts of traffic to media sites. If you have the right content which is “News” or technology related this could bring in a lot of long term traffic.
I will update this article as I learn more from my experience. I am also working design structures for the sites to see which keeps the users for longer and what kind of things they click on after reading a story.



