Pay Per Click or PPC is a numbers game. The more campaigns you start up the better the chances you are going to make money from one of the campaigns.

The other part which is a numbers game is the number of clicks you get. If you have the right keywords and more clicks you get the more conversions you will get and banking more money.

Take this advice and you will win, I got this too late in my Internet Marketing Career otherwise I would have banked so much more money online.