Ok this is starting to piss me off (kinda). As most people would have read that I lost 50K but the good news is that I was able to recover almost the full amount now I need just wait to be paid as the problem is that with alot of times there are high % returns during xmas and this could set me back few k’s.

Generally I find 15-25% return rate but during xmas it goes up to around 35% and this can stuff up things alot.

In any case I m seeing a lower conversion rate on general things like, dating has dropped off for me, teeth whitening (don’t even go there), Diet offers have also taken a plunge, Home Biz conversions are all over the place.

I not complaining about this but is it just me or is there a general drop in conversion with these things around Christmas period. I know this much a lot of offers tend to pick up around Jan-Feb but I am kinda breaking even in most campaigns now ( in past 2 weeks) except with merchandise like electronics, shoes, ipods, lingerie etc which have picked up in last 2 weeks.

Any thoughts on this?